Now shipping  ·  Brown Books Publishing

The swing you want is already inside you.

Todd Graves teams up with artificial intelligence to decode Moe Norman's Single Plane swing, the most repeatable motion golf has ever seen. It's built to come out of you, so you don't have to force it in.

Order the book $24.95 Try the Swing Lab
180Pages
27Problem scenarios
QRVideo lessons
The Intelligent Golf Swing by Todd Graves, book cover
I've gone from really terrible to just terrible.Larry David
Brilliant storytelling meets timeless wisdom from a golf maverick.Todd Herman
Peak performance isn't about forcing techniques but discovering your body's inherent wisdom.Kelly Slater
A fundamental reimagining of how golf should be taught.Dr. Rob Neal

The Single Plane Swing has dramatically improved my game. I've gone from really terrible to just terrible.

Larry David  ·  Emmy Award–winning comedian, writer & creator of Curb Your Enthusiasm

A letter from the author

Dear Natural Golfer,

Years ago I was frustrated, confused and ready to quit playing golf, the game I loved so much. My frustration led me on a journey to find an easier way to play.

What I found was simple and common sense. The swing you've always wanted is already inside of you, waiting to be discovered.

With the help of AI, you can now experience the swing you already have. This isn't another tip, and it isn't a method you'll have to force on yourself. It's a guided conversation that strips away what's in the way, so the efficient and powerful motion your body was built to make can finally come out.

Your body already knows how to swing like Moe Norman. Now it's time to let that knowledge change your game.

Todd Graves

Evolution, not revolution

The defining golf book of the 21st century

In 1957, Ben Hogan's Five Lessons set the standard for how golf was taught. It held that place for decades, and this book sets the new one.

1957
Ben Hogan · The glimpse

In Hogan's famous illustrations, the swing plane is drawn higher than address. That wasn't a mistake. Hogan sensed a deep truth about the swing that he never fully put into words.

Moe
Moe Norman · The proof

The reclusive Canadian genius, widely regarded as the greatest ball-striker who ever lived, found that truth in practice. His machine-like precision puzzled even the game's greatest players.

Now
Todd Graves + AI · The decoding

Golf's leading Single Plane instructor and an advanced AI work through thousands of precise questions together. The result completes the picture Hogan started and explains why it works.

A discovery,
not a method

Methods force you to fit an outside standard. This book is a guided discovery that helps you uncover the swing already inside you, the same way Moe Norman found it in himself.

Interactive · The Swing Lab

One plane.
Fewer variables.

Most swings start on one plane and finish on another, so they have to re-route on the way down. Moe Norman's Single Plane swing sets the club on its plane at address and keeps it there. Scrub through the swing and see the difference.

Live modelDown-the-line view
ADDRESS PLANE BACKSWING PLANE
Address / shaft plane Hand plane at the top Hand path
Address0%
Planes in motion
2
Hands off address plane
0°
Impact returns to address
—

Simplified teaching model for illustration. The full biomechanics are covered in the book.

The breakthrough method

Why traditional instruction fails most golfers

Are you tired of swing fixes that never stick, or of advice that changes with every instructor? You don't need another fix. You need a different way of learning.

Traditional instruction

  • One-size-fits-allIgnores your unique body mechanics
  • Disconnected tipsInstead of a cohesive system
  • Surface-level fixesInstead of addressing root causes
  • Static informationCan't adapt to your specific questions
  • No visual reinforcementComplex movements stay abstract
  • Missing neural programmingIgnores how your brain learns movement

The Intelligent Golf Swing

  • Biomechanical insightsThat make complex movements simple
  • Visual learning frameworksThat connect theory to practice
  • Troubleshooting dialoguesThat anticipate your exact struggles
  • Progressive building blocksThat rebuild your swing from the ground up
  • Text + video, seamlesslyQR codes link to a demonstration of each concept
  • Built for how you learnSequenced the way your brain picks up motor skills

From data to mastery · The AI advantage

What if you could study the patterns behind every great ball-striker, and learn them in the order your brain actually picks up movement?

01 / Patterns

Processes patterns across thousands of successful swings to find the true fundamentals.

02 / Precision

Analyzes the biomechanical efficiency of each movement with mathematical precision.

03 / Sequence

Puts the instruction in the order your brain naturally learns complex motor skills.

04 / Anticipation

Addresses the most common obstacles before you run into them.

AI doesn't replace human expertise here. It amplifies it, so the instruction adapts to you instead of you adapting to it.

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The neural programming revolution

A conversation your body understands

The book is written as a structured dialogue between elite instruction and advanced AI. Each idea is broken down in the order your nervous system can take it in, so new movement doesn't meet the usual resistance.

Neural mappingHelps your brain recognize efficient patterns it already understands.
Biomechanical clarityPresented in a sequence that makes sense to your motor cortex.
Cognitive scaffoldingBuilds understanding in the order your brain processes it.
Intuitive connectionsComplex concepts start to feel simple and obvious.
The dialogue formatCh. preview

Illustration of the question-and-answer format. Not a verbatim excerpt.

What's inside

Your complete evolution begins here

Most golf books are full of glossy photos that hide key details or show misleading angles. This one uses anatomically precise illustrations, commissioned from specialist artists, that show only what matters.

180Pages of dialogue covering every part of the Single Plane swing
27Problem-solving scenarios for specific swing flaws
QRCodes throughout, linking to exclusive video for each section
∞Lifetime access to every instructional video
  • Dozens of detailed illustrations with precise anatomical detail
  • Biomechanically accurate visuals with no course scenery or misleading camera angles
  • A progressive formula with practice routines that build your swing step by step

Praise for the book

“The Single Plane Swing has dramatically improved my game. I've gone from really terrible to just terrible.”
Larry DavidEmmy Award–winning comedian, writer, actor & television producer, creator of Curb Your Enthusiasm
“Brilliant storytelling meets timeless wisdom from a golf maverick.”
Todd HermanPerformance coach & Wall Street Journal bestselling author of The Alter Ego Effect
“The ocean has taught me that mastery comes from working with nature, not against it. Graves captures [that] peak performance isn't about forcing techniques but discovering . . . your body's inherent wisdom.”
Kelly Slater11× World Surf League Champion

Who this book is for

Built for golfers who want the why

Whether you're chasing consistency after years of practice or you coach others, this book meets you where you are.

01

Serious golfers ready to commit to lasting improvement

02

Players who still struggle with consistency after years of practice

03

Coaches looking to sharpen their teaching

04

Anyone fascinated by where human expertise meets AI

05

Golfers who learn best through questions and answers

06

Admirers of Hogan's Five Lessons ready for the next evolution

07

Analytical thinkers who want the “why” behind every movement

08

Players who've tried many methods and never found one that fit

The Intelligent Golf Swing book
Limited-time offer · Now shipping

Order today and receive

$24.95Sports & Recreation / Golf
  • The Intelligent Golf Swing by Todd Graves
  • Lifetime access to all instructional videos via the included QR codes
  • Digital access to exclusive additional video demonstrations
  • The companion drill guide for faster practice
Claim your copy $24.95
Now shippingBrown Books Publishing GroupISBN 978-1-61254-766-4

How the golfing world is responding

“The future of golf instruction, available today”

From weekend players to biomechanics researchers, readers say the same thing: it finally makes sense.

“As someone who's studied both golf mechanics and neuroscience, I can tell you this approach is revolutionary. The way it sequences information precisely matches how the brain optimally learns movement patterns. This isn't just another method — it's a fundamental reimagining of how golf should be taught.”
RN
Dr. Rob NealGolf BioDynamics · Sports Biomechanics
“The combination of Moe Norman's genius with AI analysis creates something we've never seen before: instruction that feels custom-designed for your learning style.”
PGA
PGA Teaching ProfessionalVerified reader
“I was stunned by how quickly results came once I stopped trying to force changes and simply allowed the swing to emerge from within me. The conversation format made complex concepts click like never before.”
PC
Phyllis C.Reader
“I've read dozens of golf books, but this is the first time the instruction felt like it was answering my specific questions. Scanning the QR codes and instantly seeing the concepts makes all the difference.”
ER
Early ReaderAdvance copy

Questions

Before you order

Still deciding? Here's what golfers ask most.

Is this another swing method?

No. Methods make you fit an outside standard. This book is a guided discovery process that helps you uncover the efficient swing your body already knows, the way Moe Norman found it in himself.

What is the Single Plane swing?

The approach pioneered by Moe Norman, widely considered the greatest ball-striker who ever lived. It simplifies the swing by keeping the club on a single plane, which cuts down the variables and makes the swing far more repeatable.

How does the AI part work?

The book is a structured dialogue between Todd Graves and an advanced AI. Through thousands of precise questions, they decode the biomechanics behind Moe's swing. The text explains each concept, and you read it at your own pace.

How do I watch the videos?

QR codes throughout the book link to instructional videos for each section. Scan one with your phone's camera to watch the concept demonstrated. Lifetime access is included.

I've struggled for years. Will this help me?

It was written for exactly that golfer: someone who has struggled with inconsistency, tried many methods, or doubts their natural ability. Results take repetition and work and will vary from person to person, but you'll understand both what to do and why it works in your body.

Who is Todd Graves?

Todd Graves is today's leading Single Plane golf instructor, based in Edmond, Oklahoma. He has spent decades working with thousands of students to help them find their natural swing.

This is truly a limited offer

Stop fighting your natural swing.

Don't spend another season fighting your swing's natural tendencies. It's time to discover the swing already inside you.

Order the book $24.95
The Intelligent Golf Swing$24.95 · Now shipping
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